Custom Training » Profit Driven Marketing…or Marketing by the Numbers

Profit Driven Marketing…or Marketing by the Numbers

Description: Bank marketing executives should be seen as part of the bank's strategic planning team but often are not because they do not possess an understanding of financial reporting. To be credible, marketers must understand and interpret financial reports of both the bank and its competition to be able to determine strengths and weaknesses of each. Only then can the marketer design effective solutions and set financial benchmarks to measure and ensure success. This course gives equips the participant with the tools necessary to make a meaningful contribution to the planning process.

Best suited for: Bank marketers that desire to be more strategic in their thinking
Delivery method: On-site (pre-arranged)
When: To be determined,
Time required: 3 hours
Training details: Profit Driven Marketing…or Marketing by the Numbers Syllabus


Please contact us for pricing and arrangements for this customized training class.

Get Adobe® Reader®

About Cerfis

Cerfis Group, Inc. is a collection of talented, seasoned professionals who possess a rich depth of experience in all facets of bank and financial institution… more »